Colin Jules/Art Director/Graphic Designer/Open to Work/Colin Jules/Art Director/Graphic Designer/Open to Work/
Camp Olympia●Adult Recess●Hear It. Feel It.●Dollar Tree●Bad Mouth●Adopt A Goat●Camp Olympia●Adult Recess●Hear It. Feel It.●Dollar Tree●Bad Mouth●Adopt A Goat●
01 /
Selected Work
01
Social Campaign · 2026
TO BE AN OLYMPIAN
Camp Olympia · Art Direction & Graphic Design
Camp Olympia
To Be An Olympian
View Project →
Art DirectionGraphic DesignSocial Campaign2026
02
Campaign · 2026
HEAR IT. FEEL IT.
Lollapalooza · Art Direction & Campaign Design
Lollapalooza
Hear It. Feel It.
View Project →
Art DirectionCampaign DesignSocialOOH2026
07
Self-Initiated · 2026
IN BLOOM
FIFA World Cup 2026 · Poster Series
Self-Initiated
In Bloom
View Project →
Poster DesignArt DirectionFIFA World Cup2026
03
Campaign · 2025
ADULT RECESS
Round Rock Express · Art Direction & Graphic Design
Round Rock Express
Adult Recess
View Project →
Art DirectionGraphic DesignCampaign2025
04
OOH Campaign · 2025
DOLLAR TREE
Dollar Tree · Art Direction & Graphic Design
Dollar Tree
Dollar Tree
View Project →
Art DirectionOOHCampaign2025
05
Campaign · 2025
ADOPT A GOAT
Austin Parks & Recreation · Art Direction & Graphic Design
Austin Parks & Recreation
Adopt A Goat
View Project →
Art DirectionGraphic DesignCampaign2025
06
Coming Soon
BAD MOUTH
About
I’m Colin, a graduating art director born and raised in Houston, Texas, now finishing up at Texas State. I got into advertising because I’ve always been drawn to the way a single image or idea can shift how someone feels about something. That pull hasn’t gone away. I focus on campaigns, brand identity, and visual strategy, and I bring the same obsessive attention to a can design as I do to a full campaign.
Campaign DirectionConcept → execution
Art DirectionBrand systems, campaign work
DigitalSocial, content
CopywritingConcepting, headlines
The Spark
Long before briefs and brand decks, there were kids. Hundreds of them. Summers spent at camp, buzzing with energy and imagination, became the unexpected foundation of everything I do as an art director today.
“The best feeling in the world is creating something that makes a kid’s eyes light up.”
— Colin Jules
Working with kids taught me the most important thing in creative work: ask what excites people, then figure out how to bring it to life. Sitting with a group, asking them what they love, and spinning that into a game theme, a craft, an experience. That’s the same muscle I use when building campaigns. The audience changes, the stakes change, but the feeling doesn’t.
Coming up with ways to execute ideas that didn’t exist before, turning a concept into something real and tangible that someone can hold, feel, or be moved by. That’s what drives me. That thrill hasn’t gone anywhere. It just grew up. And so did we.
A dual-team carousel campaign, Athenian & Spartan editions.
Client
Camp Olympia
Disciplines
Art Direction · Social · Merch
Target
Gen Z · Teens 13–17
Year
2026
The Problem
Camp Olympia's social presence was built for the wrong generation.
01 / Brief
Camp Olympia's existing social content was skewing millennial, polished and nostalgic, but invisible to the teens they actually needed to recruit. The ask: rebuild the social identity from the ground up to speak directly to Gen Z campers and create genuine excitement around signing up.
02 / Insight
Teens don't respond to "come have fun." They respond to belonging, and the fear of missing out on something that looks elite. Camp Olympia already had that thing: the Athenian vs. Spartan rivalry is a fiercely competitive tradition that older campers live for. The insight was hiding in plain sight.
03 / Strategy
Lead with FOMO. Make "being an Olympian" feel like an identity, not just a summer activity. Build a visual system with real team energy: two rival editions, each with its own color world and attitude, unified by structure. Make kids feel like they need to pick a side.
Campaign Platform
TO BE AN OLYMPIAN.
More Than Just a Camp.
01 /Athenian Edition
Instagram Carousel
Athenian Campaign
The Athenian carousel ran as a 3-part story on Instagram, building suspense slide by slide, from "There are campers" to the payoff: "and then there are Olympians."
9:41▲ ◈ ▐▐
CO
campolympia
···
‹
›
♡◯↗1 / 3⊠
1,284 likes
campolympia There are campers. And then there are Olympians. #CampOlympia #Athenian
02 /Spartan Edition
Executions
A Campaign System Built to Scale
Social, Instagram Carousel
The Instagram carousel was designed as the campaign's first move, a multi-slide drop that plays on the Athenian vs. Spartan rivalry. Each edition runs as its own parallel story: same structure, opposite colors, building tension toward the reveal. The format matches how Gen Z actually consumes content.
InstagramCarouselDual Edition
Jersey Design
Team-specific jersey designs extending the campaign into physical merch, giving campers something to wear their allegiance.
In Development
03 /Campaign Posters
Next Project
Round Rock Express · Campaign · 2025
Adult Recess
Wanna play? A full campaign bringing out the kid in every fan.
Client
Round Rock Express
Disciplines
Art Direction · Design
Format
Social · Merch · OOH
Year
2025
The Challenge
Thursday nights at Dell Diamond were losing their crowd.
01 / Brief
Round Rock Express saw a measurable decline in Thursday night game attendance compared to the previous year. The ask: dig into why fans weren't showing up, and create a campaign compelling enough to bring them back.
02 / Insight
Young adult professionals weren't avoiding the game, they were missing a reason to go. Research revealed a gap: a space to unwind and connect that wasn't work or another bar night. Socializing as adults had quietly become hard. As kids, recess solved it every single day.
03 / Strategy
Make the ballpark feel like a playground. Adult Recess reframes Thursday nights as the effortless social event young professionals didn't know they needed, a place to mingle, meet people, and hang out. Bold playground energy and one simple ask: Wanna Play?
Campaign Platform
ADULT RECESS.
Wanna Play?
01 /Campaign Posters
02 /The Ice Cream Truck Activation
The Experience
Free Ice Cream. Free Gear. All the Recess.
Parked outside Dell Diamond on Thursday game nights, the Adult Recess ice cream truck was the campaign brought to life. Fans could walk up, grab free ice cream, and spin the Recess Wheel for a shot at winning exclusive Adult Recess gear.
The truck doubled as a photo op, an icebreaker, and a reason to arrive early. Nostalgic playground games, hopscotch, four square, chalk art, turned the plaza into a space where young professionals could let loose, meet people, and feel like a kid again.
03 /Jersey Collection
Two colorways, navy home and cream away, both printed wall-to-wall with the campaign's playground iconography. Doodles, hopscotch grids, recess rules, and the #99 Playmaker name across the back.
04 /BeatBox x Round Rock Express
The Collab
The Juice Box, All Grown Up.
The Adult Recess campaign called for a beverage partner that understood the assignment, and BeatBox was the perfect fit. The collaboration reimagined the juice box, a true icon of childhood, as an adult-ready cocktail. Same carton. Same straw. Just 11.1% ABV.
The limited co-branded "Round Rock Redemption" flavor ran on Thursday nights only, extending the Adult Recess world into something fans could hold, photograph, and share. The juice box grew up. So did Thursday nights.
Next Project
OOH Campaign · 2025
DOLLAR TREE
Out-of-Home · Spec Campaign
Client
Dollar Tree
Deliverables
OOH · Billboard · Art Direction
Year
2025
The Problem
Dollar Tree was invisible to the shoppers who needed it most.
01 / Brief
Dollar Tree wanted to show themselves as the brand that college students and recent graduates living paycheck to paycheck could rely on during the holidays. The ask: make Dollar Tree the destination for young adults who still want to celebrate when money is tight.
02 / Insight
Life hits young adults with unexpected expenses constantly, a car repair, a surprise bill, rent creeping up. But Dollar Tree's prices never change. In a world full of financial chaos, that consistency isn't just convenient, it's genuinely comforting.
03 / Strategy
Lean into the humor. Create OOH ads that call out all the ways life financially wrecks you, then land on Dollar Tree as the one thing that will never let you down. Make Dollar Tree the punchline that always wins.
Campaign Platform
STILL $1.25.
Life Is Pricey. We're Not.
01 /Out of Home
02 /Creative
The Brief
A spec OOH campaign for Dollar Tree exploring how the brand could own the value space, not through bargain messaging, but through bold, confident visual storytelling that makes $1.25 feel like a power move.
Shot for high-traffic billboard placements, the campaign speaks directly to everyday Americans who know the value of a dollar, and aren't ashamed of it.
The Work
Billboards, bus shelters, and OOH placements across three executions. Each ad leads with a single, punchy headline and an image that earns a second look, the kind of work that stops you mid-commute and makes you feel something about a dollar store.
Next Project
Campaign · 2025
ADOPT A GOAT
Austin Parks & Recreation
Client
Austin Parks & Recreation
Role
Art Direction & Graphic Design
Year
2025
The Problem
Invasive species were winning and nobody was paying attention.
01 / Brief
Austin Parks & Recreation needed trail walkers and hikers at Zilker Park to donate to an "adopt-a-goat" program, where goats are deployed to eat invasive plant species that damage the park's ecosystem. The ask: make people care enough to fund it.
02 / Insight
Hikers and trail users already love the park, they just don't see a goat as a hero. But reframe the goat as a soldier on a mission, and suddenly the whole story changes. People don't donate to conservation programs; they enlist in battles they believe in.
03 / Strategy
Reimagine the goats as soldiers fighting the war against invasive weeds. Build a campaign identity around military-style recruiting, trail signage, print ads, and digital that make donors feel like they're deploying troops to defend Zilker Park.
Campaign Platform
DEPLOY THE GOATS.
The Front Line Needs Reinforcements.
01 /Digital Banner
02 /Trail Signs
The Brief
Austin Parks & Recreation's Adopt A Goat program uses herds of goats to clear invasive weeds along city trails, sustainable, chemical-free, and completely absurd in the best way.
The campaign needed to make people care enough to donate. We leaned into a war-effort tone, goats as soldiers on the front lines against weeds, irreverent, bold, and impossible to ignore.
The Work
Trail signage, half-page print ads, and digital banners, all carrying the same absurd-serious military energy. Every touchpoint pushed the war metaphor while keeping Austin Parks branding front and center.
Next Project
Round Rock Express · Campaign · 2025
Adult Recess
Wanna play? A full campaign bringing out the kid in every fan.
Client
Round Rock Express
Disciplines
Art Direction · Design
Format
Social · Merch · OOH
Year
2025
The Challenge
Thursday nights at Dell Diamond were losing their crowd.
01 / Brief
Round Rock Express saw a measurable decline in Thursday night game attendance compared to the previous year. The ask: dig into why fans weren't showing up, and create a campaign compelling enough to bring them back.
02 / Insight
Young adult professionals weren't avoiding the game, they were missing a reason to go. Research revealed a gap: a space to unwind and connect that wasn't work or another bar night. Socializing as adults had quietly become hard. As kids, recess solved it every single day.
03 / Strategy
Make the ballpark feel like a playground. Adult Recess reframes Thursday nights as the effortless social event young professionals didn't know they needed, a place to mingle, meet people, and hang out. Bold playground energy and one simple ask: Wanna Play?
Campaign Platform
ADULT RECESS.
Wanna Play?
01 /Campaign Posters
02 /The Ice Cream Truck Activation
The Experience
Free Ice Cream. Free Gear. All the Recess.
Parked outside Dell Diamond on Thursday game nights, the Adult Recess ice cream truck was the campaign brought to life. Fans could walk up, grab free ice cream, and spin the Recess Wheel for a shot at winning exclusive Adult Recess gear.
The truck doubled as a photo op, an icebreaker, and a reason to arrive early. Nostalgic playground games, hopscotch, four square, chalk art, turned the plaza into a space where young professionals could let loose, meet people, and feel like a kid again.
03 /Jersey Collection
Two colorways, navy home and cream away, both printed wall-to-wall with the campaign's playground iconography. Doodles, hopscotch grids, recess rules, and the #99 Playmaker name across the back.
04 /BeatBox x Round Rock Express
The Collab
The Juice Box, All Grown Up.
The Adult Recess campaign called for a beverage partner that understood the assignment, and BeatBox was the perfect fit. The collaboration reimagined the juice box, a true icon of childhood, as an adult-ready cocktail. Same carton. Same straw. Just 11.1% ABV.
The limited co-branded "Round Rock Redemption" flavor ran on Thursday nights only, extending the Adult Recess world into something fans could hold, photograph, and share. The juice box grew up. So did Thursday nights.
Next Project
OOH Campaign · 2025
DOLLAR TREE
Out-of-Home · Spec Campaign
Client
Dollar Tree
Deliverables
OOH · Billboard · Art Direction
Year
2025
The Problem
Dollar Tree was invisible to the shoppers who needed it most.
01 / Brief
Dollar Tree wanted to show themselves as the brand that college students and recent graduates living paycheck to paycheck could rely on during the holidays. The ask: make Dollar Tree the destination for young adults who still want to celebrate when money is tight.
02 / Insight
Life hits young adults with unexpected expenses constantly, a car repair, a surprise bill, rent creeping up. But Dollar Tree's prices never change. In a world full of financial chaos, that consistency isn't just convenient, it's genuinely comforting.
03 / Strategy
Lean into the humor. Create OOH ads that call out all the ways life financially wrecks you, then land on Dollar Tree as the one thing that will never let you down. Make Dollar Tree the punchline that always wins.
Campaign Platform
STILL $1.25.
Life Is Pricey. We're Not.
01 /Out of Home
02 /Creative
The Brief
A spec OOH campaign for Dollar Tree exploring how the brand could own the value space, not through bargain messaging, but through bold, confident visual storytelling that makes $1.25 feel like a power move.
Shot for high-traffic billboard placements, the campaign speaks directly to everyday Americans who know the value of a dollar, and aren't ashamed of it.
The Work
Billboards, bus shelters, and OOH placements across three executions. Each ad leads with a single, punchy headline and an image that earns a second look, the kind of work that stops you mid-commute and makes you feel something about a dollar store.
Next Project
Campaign · 2025
ADOPT A GOAT
Austin Parks & Recreation
Client
Austin Parks & Recreation
Role
Art Direction & Graphic Design
Year
2025
The Problem
Invasive species were winning and nobody was paying attention.
01 / Brief
Austin Parks & Recreation needed trail walkers and hikers at Zilker Park to donate to an "adopt-a-goat" program, where goats are deployed to eat invasive plant species that damage the park's ecosystem. The ask: make people care enough to fund it.
02 / Insight
Hikers and trail users already love the park, they just don't see a goat as a hero. But reframe the goat as a soldier on a mission, and suddenly the whole story changes. People don't donate to conservation programs; they enlist in battles they believe in.
03 / Strategy
Reimagine the goats as soldiers fighting the war against invasive weeds. Build a campaign identity around military-style recruiting, trail signage, print ads, and digital that make donors feel like they're deploying troops to defend Zilker Park.
Campaign Platform
DEPLOY THE GOATS.
The Front Line Needs Reinforcements.
The Brief
Austin Parks & Recreation's Adopt A Goat program uses herds of goats to clear invasive weeds along city trails, sustainable, chemical-free, and completely absurd in the best way.
The campaign needed to make people care enough to donate. We leaned into a war-effort tone, goats as soldiers on the front lines against weeds, irreverent, bold, and impossible to ignore.
The Work
Trail signage, half-page print ads, and digital banners, all carrying the same absurd-serious military energy. Every touchpoint pushed the war metaphor while keeping Austin Parks branding front and center.
Next Project
Campaign · 2026
HEAR IT. FEEL IT.
Lollapalooza
Client
Lollapalooza
Role
Art Direction & Campaign Design
Channels
Social · OOH · Experiential · Merch
Year
2026
The Problem
They paid hundreds of dollars to feel it in their chest, and filmed it instead.
01 / Brief
Lollapalooza attendance stays strong. Presence doesn’t. The challenge wasn’t getting Gen Z to show up, it was getting them to actually be there. The phone comes out. The set becomes content. The moment becomes a post.
02 / Insight
Gen Z is the most music-obsessed generation alive. They memorize lyrics, follow tour dates, spend real money on tickets. The painful irony: the thing they paid hundreds of dollars to feel in their chest is the one thing they’re least present for.
03 / Strategy
Lollapalooza doesn’t compete with social media, it reminds people why social media can’t compete with this. Position the festival as the last place where music hits you the way it’s supposed to. Not anti-technology. Pro-feeling.
Campaign Platform
HEAR IT. FEEL IT.
For Your Ears. Not Your Feed.
01 /Social Campaign
Five posts across Instagram and TikTok. Single subjects, eyes closed, head back, fully absorbed, paired with oversized type. Hot pink base, emotional color auras. Every post ends the same: For Your Ears. Not Your Feed.
02 /OOH, Billboard + Transit
Type so large it breaks the frame. A single figure lost in the music, nothing else. The campaign’s visual language scaled to maximum aggression, then pulled down to street level.
03 /Bose Immersive Sonic Lounge
A Bose partnership brings the campaign’s central idea to life inside the festival. No screens. No cameras encouraged. Spatial audio, a chair, and headphones that make the stage feel like it’s inside you.
04 /Sensory Pods, City Installations
Free-standing pods across Chicago in the weeks before the festival. One person at a time. Step inside, close the door. Sixty seconds inside a live Lollapalooza set.
05 /Merch
Public Sale Tee
HEAR IT. FEEL IT. in the campaign’s graphic language.
Staff Tee, Bose Lounge
Worn by every Bose Lounge crew member.
Haptic Wristband
Distributed at entry, synced to the live audio feed, translating the music into physical vibration against the wrist in real time.
The Platform
HEAR IT. FEEL IT. draws a line between consuming music and being consumed by it. Every activation, execution, and touchpoint ladders back to one idea: live music is a body experience that no feed can replicate.
The tagline FOR YOUR EARS. NOT YOUR FEED. gives the audience permission to put the phone down and just listen.
The Work
Social (5 posts) across Instagram and TikTok, OOH billboard and transit shelter, a Bose Immersive Sonic Lounge inside the festival, Sensory Pod city installations pre-festival, and a merch line including a public tee, staff tee, and haptic wristband.
Next Project
Self-Initiated · 2026
In Bloom
Type
Poster Series
Sport
Football / Soccer
Theme
FIFA World Cup 2026
Year
2026
This one started with a TikTok. I came across a graphic of Erling Haaland, blue kit, blue panel, blue flowers, and couldn’t stop thinking about it. As someone who grew up loving soccer, I wanted to take that concept and build it into something bigger.
In Bloom is a self-initiated poster series featuring some of the most exciting players heading into the 2026 World Cup. Each poster pairs a player with a landmark from their home country and a color palette pulled directly from their kit. The result is a collection that is part sports design and part editorial art: monochromatic, intentional, and rooted in the culture each player represents.
No brief, no client, just a concept I wanted to explore and a sport I’ve loved my whole life.
